Appraising my technique is a man in a black suit, a green bandanna tied around his forehead. This is James Hook, a self-described “journeyman-level” ironer and founder of the North Brooklyn Ironers’ Union, Local 278 (motto: “Solving the World’s Pressing Issues”; current membership: about three). On certain Tuesday nights, James—who goes by Jamie and sometimes also Iron Man—totes his Ikea board and “Sunbeam knockoff” iron to bars across northern Brooklyn, where he irons strangers’ clothes for free.
Music is key to the sensual experience. He provides an iPod, two sets of headphones, and a splitter, so he and his clients can listen to the same song. He matches the music to the garment: an Adidas tracksuit might be serenaded by the Beastie Boys; a Japanese headscarf might be smoothed to an Okinawan folk band. Public ironing with privately shared music creates kind of an ideal bar vibe: you’re participating in the soul of the bar as well as in communion with a stranger, you have permission to be silent while also being social, there's music and a sense of purpose, and you invite curiosity and command authority.
Jamie derives spiritual pleasure from smoothing strangers’ wrinkles. “I find ironing to be incredibly sensually pleasurable, and a big part of that is how each article inspires you mystically. What I’m aiming to do is give you an intimate experience with your clothing.”
Jamie's eyes light up when he recalls a few clients from summer 2016, when he began this project. “A really attractive woman took off a pair of short shorts, handed them to me, and just stood at the bar in her underwear while I ironed them.” A couple on a Tinder date both had their shirts ironed, then dashed out the door as the guy gave a raised-eyebrows thumbs-up to Jamie. He has participated in synchronized doubles ironing, for which the partners have to have not only the same technique but an intuitive connection.
- a task lamp
- two irons
- a board
- duct tape to prevent patrons from tripping over cords
- a tip jar
- a sound kit and headphones with a splitter
- a spritz bottle filled with bay rum to freshen up fabric
- white lab coats for him and his fellow journeymen
- a silk courtesy robe for impromptu patrons